Inside Out & Outside In

We process our proposals inspired by the brief from the inside out, developed through interviews and workshops as to how it’s future users envision occupying the spaces and objects within, and from the outside-in-brief which is formed not just from the basis of providing an appropriate shelter but from listening to and observing the immediate physical context and the wider social and cultural context that the project sits within. We discuss why and how a space will be occupied, how it might feel and the movement through and into. The technical development deals with the specifics of exposure - sky or ceiling - exterior or interior or both.

Collaboration

The benefits of working this way are familiar because of Jenny's ( pre architecture) background in theatre where stagecraft principals are based on respect for all members of the team. From early engagement, which has so much value for the project, to being on site and the crafting of materials and assemblies with the trades, to understanding the priorities on a construction programme. By getting deep into what is actually the issue, what is the true desire and listening actively we can find innovate and keep momentum and keep on concept.

Good Design | Dieter Ram's 10 commandments of good design say it best. As he said "design should not dominate people...design should help people". 

Is innovative

Makes a product <space/place> useful

Is aesthetic

Makes a product <space/place> understandable

Is unobtrusive

Is honest

Is long-lasting

Is thorough down to the last detail

Is environmentally friendly

Involves as little design as possible