Studio Jenny Jones

The design of the physical space where we engage with a brand is a practice in itself. The performance of the interior is unique to each brand and the aethestic, programmatic, spatial, material and performative and financial configurations are imagined and bespoke to each brief.

Before setting up SJJ, Jenny Jones worked with several brands with various agencies for a series of concept and flagship stores. She developed a reputation for creating award winning, innovative and memorable environments honing into the Brand DNA and the aspiration of the project itself. Her own benchmark for levels of ambition and interogation for each project were set with the Prada Epicentre project which she worked on whilst working at OMA.

PRADA

Client | Prada
Program | 2190 m2
Location | New York City, Soho
Architect | OMA with ARO
Jenny Jones | Material research, development, assignment and detail

Projecting a unique aura whereby culture interchanges with merchandise; a provocative position of luxurious intellectual coolness.
The choice of materials in this project projected were mapped to histories, embedded representations and future technologies.
Conceived at the end of the 20th Century, the epicentre concept represented a tabula rasa for global estate strategies for global luxury brands.

OMA team | Rem Koolhaas Ole Scheeren (Partners-in-charge),Timothy Archambault, Eric Chang, Ergian Alberg, Amale Andraos, Chris van Duijn, Alain Fouraux, Jens Hommert, Jenny Jones, Julia Lewis, Christiane Sauer, Markus Schaefer, Oliver von Spreckelsen

Aluminium Floor material development

Early Stage Collaboration with IDEO

Material Development: "Sponge" and cast resin with Vincent De Rijk

Early tests

Positioning Concept led to environmental concept

Context meets Brand

DESIGN SUPERMARKET

The Conran Shop | Market
Client | Conran Shop
Program | Design Supermarket

Interior Design | Conran & Partners
Jenny Jones | Project Lead

The most basic surface for selling; the knock down market stall frame is appropriated to pop up in The Conran Shop. Adaptable surface for different scale and densities of merchandise whilst the module remains true to a pitch stall footprint. Evocative of the provenance of Sir Terence's love of French Markets and evocative of the material language of Donald Judd; resonating with The Conran Shop offer.

Conran & Partners Team | Jenny Jones, Simon Kincaid, Chris Raeburn, Leith McKenzie, Lyndon Giles, Felix Gannon, Laura Squire
Initial Fabrication | Benchmark

base module

back step

full step

with top frame

FRANQUEENSENSE UNITED ARROWS

Client | United Arrows
Program | 200m2 flagship store new concept
Location | Aoyama, Tokyo

Interior Design | Universal Design Studio / Tanseisha
Jenny Jones | Project Lead

This was the first flagship store for United Arrow's new brand, Franqueensense in Aoyama, Tokyo.

The concept articulates the brand attitude of 'approachable luxury'; as two distinct environments holding two complimentary collections: 'Precious' and 'Easy'. These two atmospheres intertwine to create one store.

The 'Precious' environment is defined by a floating screen of circular lenses: a mediated interpretation of the chandelier. The screen sparkles, refracts lights and plays with views of the merchandise, the customers and Aoyama street scenes. The material palette is overtly one of 'quality': brass, soft carpets in dusky pink hues, copper and carrerra marble.

The screen has become a strong and recognisable identity holder for the Franqueensense brand.

The 'Easy' environment surrounds the screen. There is a deliberate reduced material palette to play off those of the Precious area.

Team | David Card, Jonathan Clarke, Dan Higgot, Andrew Friend, Jenny Jones (Associate-in-charge), Richard McConkey, Juri Nishi, Mia Nygren, Celia Richardson, Nick Rolls, Sonia Tomic, Claire Wilmott
Lighting concept | Gary Campbell DPA
Project management | Nanno Junji of Hip

Inside the "chandelier" Lens Screen

Looking into the store through the Lens Screen

Looking out into the night through the Lens Screen

HOME DEPARTMENT, MARKS & SPENCERS

Client | Marks and Spencer
Programe | Concept and Roll Out for UK HOME Departments
Location | UK wide

Architecture & Interior Design | Conran & Partners
Jenny Jones | Project Lead for C&P
Concept to Design Intent Handover: Design Guardians for implementation

Retail Week Interiors Department Store of the Year 2013

We were charged with a breif to drive footfall into the Home Department.
Homeware selling is in a paradigm where trying and testing of big ticket items in-store ideally works seamlessly with on-line and mobile browsing and conversion. The in-store experience differentiates from the digital by creating an immersive inspiration, the gratification of the instant take away and personal sales service. Today's customer will use this multi-channel way of shopping and our job was to make an environment that allowed this to happen easily and intuitively in an inspirational environment with clear and exciting navigation, with a DNA that the customer recognises as that of Marks and Spencer. Challenged by the variety of "architecture" and sqft footprints in real estate roll-out portfolio, our concept worked on a kit of devices placed in a performative sequence to ensure that the largest number of customers could engage with the concept as intended.

Conran and Partners Team | Sir Terence Conran, Jill Webb, Jenny Jones (Director-in-charge), Emma Booty, Simon Kincaid, Bryony Meyrick, Felix Gannon, Chris Raeburn, Ken Luk, Helen Ward, Letitia Moody, Francesco Nicolardi, Laura Squire

Customer engagement celebrated

Create a welcome and a window at the entrance

En-filade Room Sets create backdrops for inspiration

OLD NAVY CONCEPT

Client | Old Navy
Program | Concept for Roll Out and first Concept Store Fit-out
Location | Tampa, Florida

Interior Design | HMKM Concept
Jenny Jones | Project Leader from HMKM

Old Navy is a Gap Inc. brand with over 1000 stores in the US and Canada. Most stores operate out of 'Big Box Retail' sheds that subscribe to the retail roll-out footprints of 15 000 &19 000 sq ft. Roll-out typologies are developed for these formats. Old Navy business model is driven from low price high volume and high density display.
Old Navy wanted a new store concept; driven by the new president at the time, Dawn Robertson the filters for the concept were cool, modern and fun. Two environments: Kids and Adults.
By challenging the section of the big box and fusing the requirement to have two environments the concept store has a mezzanine level. The Kids shop is on the mezzanine and the Adults is on the groundfloor. New departments exist under the mezzanine; denim and intimates. The cost of the mezzanine structure equated to the extra sales floor generated. Access is via DDA compliant ramps and is 'fun'!
The old concept had a Chevy in every store. What would be the new Chevy? The garden came as a solution fitting all their filters and bringing with it all the pluses of chlorophyll and daylight and it's real...
All furniture, detailing, materials subscribe to utilitarian and honest roots; nothing superfluous and true to the materials.

Team | Alison Cardy, Colin Melia, Christian Papa, Jenny Jones (Associate Director-in-charge), Matt Spoors, James Merriott, Bjoern Welter, Camillo Rincon, Hyunhee Kang

The New Truck = A local Garden in store

Denim Department and fit rooms under the mezzanine and next to the Garden

Garden view looking to Back wall double height basics display

BATTERSEA POWER STATION

Client | Parkview
Program | F&B, market concepts
Location | Boiler House, Battersea Power Station, London

Architect | HMKM with Grimshaw, AGU & Universal Design Studio
Jenny Jones | Project Leader for HMKM

HMKM Team | Peter Moore Colin Melia Jon Sloan Jenny Jones (associate-director in charge) Paul Richards Richard King

Programming into the Boiler House as public realm

Creating Post-coded Tenancy Guidelines related to the "found" architectural qualities in Turbine Hall B

and new ones related to proposed new retail concepts for incubation units

LADIES SHOE ZONE

Lotte Flagship Store, Seoul

Client | Plaid for Lotte
Program | 313m2 Shoe Department
Location | Seoul, Korea

STUDIO JENNY JONES were commissioned by Plaid Studios on behalf of Lotte, to create the design for the Ladies Shoe Zone.

Originally built in the 1970s, Lotte Flagship Store has undergone several reconfigurations which had lead to a disparate and fractured interior experience. Lotte asked Plaid Studio to lead the process to design a series of central “island” environments on each of the four floors. These multi-shop areas form a focus for each level and help create a more focused and singular customer experience.

Inspired by the architecture of the Arcade the shoe zone creates an environment that, like the Arcade creates tempting journeys past beautiful displays and shop windows.

The meta-arcade concept allows the customer to see the whole shoe zone, whilst creating a landscape that allows merchandise to be displayed in a flexible, fashionable and contemporary way on luxurious and cool materials.

Running through the centre of the shoe zone runs the “catwalk”, looked over from flanking “front rows” and rising up symmetrically to the full height “arcade” fixtures.

Challenged by low ceilings and fat columns we absorbed ( made vanish) the columns into the arcade setting out, allowing us then the freedom to carve the sightlines into the display space in the best way for customer experience.

LINGERIE DEPARTMENT

Lotte Flagship Store, Seoul

Client | Plaid for Lotte
Program | 200m2 Lingerie Department- multi brand
Location | Seoul, Korea

STUDIO JENNY JONES were commissioned by Plaid Studios on behalf of Lotte, to create the design for the Lingerie Department.

Originally built in the 1970s, Lotte Flagship Store has undergone several reconfigurations which had lead to a disparate and fractured interior experience. Lotte asked Plaid Studio to lead the process to design a series of central “island” environments on each of the four floors. These multi-shop areas form a focus for each level and help create a more focused and singular customer experience.

The 4th floor of the department store was conceptualised as a place of calm. Beautifully crafted spaces and natural materials recalling geometries of natural landscapes with pallettes of muted and natural tones.

Inspired to create a sensuous lingerie offer, the curvaceous perimeter was formed by wrapping one continuous floor to ceiling curtain around bespoke fitting rooms and then forming “brand” niches between the fititng rooms. The overall sinusoidal effect creates a seductive and flowing customer journey through the muli-brand offer.

We are an integrated design and architecture studio based in London and working internationally

The quality of the Studio's work is established from the agglomeration of Jenny Jones’ status as a chartered architect and a visiting lecturer on the MA interior design program at the Royal College of Art, who trained in the offices of Rem Koolhaas and Richard Rogers.

We offer services from strategic vision assessments through to the finest detail of implementation on projects and briefs of all scales.

We are an independent studio, allowing us to concentrate on delivering a focused and dedicated service. We have also formed collaborations and partnerships to deliver to specific briefs and programmes.